Branding with Purpose Podcast
Welcome to the 2018-2019 New Season!
About the Podcast
Welcome to the Branding with Purpose Podcast with Host, Shantha Wetterhan! Shantha is a social media strategist, branding expert trainer and founder of Competitive Edge Social Media Marketing Management. Branding with Purpose is designed to empower entrepreneurs to live out their purpose while developing an impact on your personal brand. We have conversations with successful business owners and entrepreneurs about their purpose and what it takes to grow and sustain in today’s digital world. We have a lot to talk about so join us!
New Season - New Episodes!
New Episode with Special Guest Luke Beatty, CEO of Brandfolder begins Streaming on Demand Wednesday 11/28/2018 @ 7 pm EDT
How to Build a Sustainable Brand
In this episode Shantha and Luke talk about branding, the dos and the don'ts and how to build a sustainable brand.
Meet Luke: Prior to joining Brandfolder as CEO, Luke served as the President of Media Brands at Verizon and as a Managing Director at TechStars in Boulder. In 2004, Luke founded Associated Content, which was sold to Yahoo in 2010. Along with riding a bicycle every day, Luke is a youth lacrosse coach and fly fishes around the world. He holds a Master’s from Harvard University and an undergraduate degree from Connecticut College. To learn more about Brandfolder visit www.brandfolder.com
Podcasts - Streaming Now on Demand
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Click white arrow in black box to start audio
Protecting Your Business with Copyright Law with Special Guest Kimra Major-Morris
In this episode Shantha and Kimra talk about the importance of trademarks, copyrights and what every entrepreneur should know about protecting their business with copyright law.
Mrs. Major-Morris deals with a wide variety of intellectual property and entertainment law issues, including conflict resolution, contract drafting, copyright compliance for businesses, trademark registration and licensing, artist, producer and songwriter agreements, trade secret agreements, independent contractor agreements, cease and desist notices, business practices for intellectual property owners, and intellectual property acquisition. She has provided representation to Grammy-nominated producers, The Voice and American Idol contestants.
To learn more visit Kimra at www.majormorrislaw.com
"How to Prioritize and Set Goals to Win in Life and Business" with Guest LaChelle Adkins
Learn how you can incorporate strategies to have the life you desire.
"How to Write Content That Sells" with Guest Tom Tortorici, Writer & Message Strategist
Learn how to put your buyer's hat on when writing content that converts your readers to customers. Tom shares insights and valuable "nuggets" from his experience as a writer and message strategist.
"Branding Your Brilliance" with Guest Maryrose Solis, Branding Strategist
Maryrose shares how to discover, define and brand your authentic self for your personal and business brand.
"Growing Your Business with Public Relations with Guest Wendy Alpine, President, Alpine Communications
Shantha and Wendy talk about the role of public relations in growing your business with purpose.
"How to Build, Scale and Grow Your Revenue" with Guest Ronica Brown, CPA, CEO of Ronica Brown Agency
Shantha and Ronica talk about the importance of having business cash flow and ways to insure you have it! Also learn the top mistakes people make when posting to their business social sites media during the Ask Shantha segment. Easy to implement "nuggets" are shared!
"How to Grow Your Business with Effective Marketing Strategies" with Guest Michael Oden, Owner and Chief Marketing Trainer at YourMarketingTrainer, LLC.
Shantha and Michael talk about Michael's story and journey as a master marketer. Hear strategies that work for Mike that can work for you! Also hear the latest updates on Facebook and how the new rules could impact you!
"How To Grow Your Business with LinkedIn Basics" with Guest Sue Gresham, "The LinkedIn Lady", Certified Social Media Strategist and LinkedIn Coach
Shantha and Sue talk about how and why you should be on and use LinkedIn!
"Creating Your Visual Brand with Guest Karen Marie Jenkins, Founder, Karen Marie Images & Branding
Shantha and Karen have a candid conversation about visible brand imaging beyond a head shot.
" Amplify Your Impact and Increase Your Income " with Guest Maya Elious, Personal Branding Specialist
Shantha and Maya as they talk about branding, strategies and ways to increase your income through sharing actionable insights and ways to amplify your impact.
"Elevate Your Brand - Dress for Success for Less" with Guest Tanjuria Willis, HTFO Owner of Eklozet
Shantha and Tanjuria talk about how to dress for success on a budget and how to elevate your brand through your wardrobe selections.
"How to Break the Rules and Achieve the Life You Deserve" with Guest Melisa Alaba, Coach, Founder & CEO of Eliza Mary Global Network (EMGN)
Shantha and Melisa as they talk about how you can achieve the life you deserve. Start your 2018 with insights and expert advice on how you too can have the life you desire!
"Blogging Is A Business" with Guest Mattie James, Blogger and Creator of MattieJames.com
Shantha and Mattie as they talk about Mattie's story and journey towards becoming a Blogger and how she turned it into a business.
"How to Build a Successful Business with Effective Financial Planning" with Guest Helen M. Ngo, CFP® ,CEO & Founder Capital Benchmark Partners, LLC.
Shantha and Helen talk about the importance of effective financial planning for building a successful and sustainable business.
" How to Grow Your Brand, Sales and Content Strategy with LinkedIn" with Guest Brynne Tillman, Author, Chief Learning Officer of Vengreso
Shantha and Brynne share insights, experiences and take away nuggets on how to grow your brand, sales and content strategy with LinkedIn.
" How to Restore and Rejuvenate Your Personal Brand" with Guest Mimika Cooney, Author, TV Host & Indie Filmmaker
This episode is Sponsored By Up2Me Magazine
Join Shantha and Mimika as they talk about Mimaka's journey, faith and their impact on her brand.
" How to Start, Grow & Maintain a Thriving Facebook Group" with Guest Nina Thomas, know as "Socially Nina", Entrepreneurial Marketing Influencer & CEO/Founder of LearnedIT.online
This Episode is Sponsored by Up2Me Magazine
Shantha and Nina as they talk about one of the hottest topics of interest in how to start, grow and maintain a thriving social media group on Facebook.
Additional episodes available on the Up2Me Radio Channel on the following free APPS
.......and while in your car
Meet Host Shantha Wetterhan
Shantha Wetterhan is a marketing consultant, certified digital marketing strategist, dynamic speaker, and trusted social media expert. Shantha is also host of the syndicates podcast, Branding with Purpose.
For nearly ten years, Shantha has focused her career on social media for business, teaching social networking skills and online marketing techniques to business professionals. Beginning with a background in sales, marketing and digital strategy for a global company, shantha recognized the benefit of social media for business long before it became the standard. She has since cultivated a successful business formed in 2014—Competitive Edge Social Media Marketing Management—catering to professionals who strive to grow their own businesses with online strategies.