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Branding with Purpose Podcast

About the Podcast

Welcome to the Branding with Purpose Podcast with Host, Shantha Wetterhan!  Shantha is a social media strategist, branding expert trainer and founder of Competitive Edge Social Media Marketing Management.  Branding with Purpose is designed to empower entrepreneurs to live out their purpose while developing an impact on your personal brand. We have conversations with successful business owners and entrepreneurs about their purpose and what it takes to grow and sustain in today’s digital world.  We have a lot to talk about so join us!

New and Airing Now!
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Episode Title and Description

Episode Title/Topic:  "Creating Your Visual Brand

Special Guest:  Karen Marie Jenkins, Founder, Karen Marie Images & Branding

In this episode Shantha and Karen have a candid conversation about visible brand imaging beyond a head shot.  Great information and tips are shared.

Meet Karen:  Karen Marie Jenkins is a visual brand artist, teacher, writer and personal brand/editorial photographer. She is the owner of Karen Marie Images & Branding (formerly Spirit & Soul Photography), a personal brand/editorial photography business primarily serving female entrepreneurs and creatives.  Her mission is to empower entrepreneurs, in particular business women by producing creative, and unique 'stand-out' images that reflect their brand message and aligns with who they are. “As a woman, and an entrepreneur, I know how hard it is to stand out and feel confident in oneself. I have experienced these feelings far too many times throughout various times in my life.”

Karen’s mission is to support women in producing 'eye-catching' images that truly represent who they are and who they desire to be without apology.  Karen Marie is invested not only in how business women and girls represent themselves, but in empowering them to embrace their power, authenticity and truth with confidence and style by creating an uplifting environment that produces engaging images that tell their story and visually represents their brand.


Podcasts on Demand

Episode Title and Description

Special Guest:  Maya Elious, Personal Branding Specialist

Episode Title:  " Amplify Your Impact and Increase Your Income

Join Shantha and Maya as they talk about branding, strategies and ways to increase your income through sharing actionable insights and ways to amplify your impact.

Meet Maya:  Maya Elious is a personal branding strategist that teaches experts how to create curriculum based content to grow & monetize their online brand.She’s helped hundreds of students and clients launch digital content platforms like blogs, challenges, masterclasses, webinars, and courses so they could establish and monetize their expertise in the online world.As first-generation American who dropped out of college to break free from the traditional mold, she believes in the power of pursuing your purpose despite the nay-sayers. She enjoys encouraging women to use their voice, and share their message in the form of online content in order to reach more people. She does this by speaking, writing, coaching, and hosting workshops about branding, purpose, and content strategy.When she’s not helping her clients build their purpose empire, she can be found traveling, snapping, or Netflixing.

with Special Guest Tanjuria Willis, HTFO Owner of Eklozet

Episode Title and Description

Episode Title/Topic of Conversation:  "Elevate Your Brand - Dress for Success for Less"

Tune in as Shantha and Tanjuria talk about how to dress for success on a budget and how to elevate your brand through your wardrobe selections.  A enlightening conversation with fabulous and affordable tips for entrepreneurs.

Meet Tanjuria:  Like you, style expert and entrepreneur, Tanjuria Willis has seen the word expert defined numerous ways over the years. Is it charisma and positive thinking? Pumps and power dresses? Decisiveness? Is it all about the situation? Is it meant only for the chosen few who rise to the top? Or, is there a different story?

With over three decades of going against the grain, electrical engineering, technologist, magazine publisher, editorial, personal stylist, fashion show producer, entrepreneur and most importantly, real-life, in-the-trenches business experience, her view is radically different. Tanjuria appreciates, and shares with listeners, that who you are depends on your belief in yourself. Your style leadership is a choice in confidence and not about title, tenure or position. Individualism is for everyone, everyday. It's how we should live our life.
Tanjuria, sometimes referred to as the “Provocateur” for her ability to stir up a group or as the “People Whisperer” for her skill to help people rethink their style choices to become the best you can be. Tanjuria's fusion of real-life stories and her conversational techniques connect with her audience at an intimate, sincere and individual level.
Tanjuria has served as an electrical engineer for a nuclear manufacturing plant for several years before moving into IT. She is an entreprenuer and started her first magazine with no publishing experience printing and stapling the first 200 copies by hand. She continues to work in publishing with her online boutique with a mission to help others recognize their confidence within.  Mrs. Willis is currently utilizing her technlogy expertise to develop an app which will make it easier for people to develop, evolve and refine their (fashion) essence.

Tanjuria has a passion for helping people to live their best self through their style choices. She wants everyone to be confident and own their style. ”Your Style Your Way”

with Special Guest Melisa Alaba, Coach, Founder & CEO of Eliza Mary Global Network (EMGN)

Episode Title and Description

Episode Title:  "How to Break the Rules and Achieve the Life You Deserve"

Join Shantha and Melisa as they talk about how you can achieve the life you deserve.  Start your 2018 with insights and expert advice on how you too can have the life you desire!

Meet Melisa:  Melisa Alaba is the founder and CEO of Eliza Mary Global Network (EMGN)

A global organization that connects, educates and advocates for women of color in business. Melisa has helped thousands of women entrepreneurs discover their purpose and rock their business and life for over 15 years.  Melisa is dedicated to coaching women into personal freedom by identifying their life’s work, growing profits and living a life that they love.  Melisa is a strong advocate for women’s rights, economic empowerment for women and philanthropist.  Melisa Alaba is also a writer, mentor and speaker. Melisa  earned her bachelor and Master’s degree, in psychology from  Roosevelt University .   Melisa also offers transformational talks at corporate events, on college campuses, empowerment events and in community forums. Learn more about Melisa and the Eliza Mary Global Network at www.emgnlife.com

with Special Guest Mattie James, Blogger and Creator of MattieJames.com

Episode Title and Description

Episode Title:  "Blogging Is A Business"

Join Shantha and Mattie as they talk about Mattie's story and journey towards becoming a Blogger and how she turned it into a business.

Meet Mattie:  Mattie James is the creator of MattieJames.com. Since 2010, Mattie has collaborated with household name brands like Macy’s, Cotton, H&M, Google and many more. More than “just a blog”, Mattie James - as a brand - has evolved into a 360 degree brand that has a blog (with consistent, original content), 2 podcasts, a newsletter & YouTube channel. With a social media following of over 175,000 lifestyle enthusiasts, Mattie has also expanded into creating physical products, including the Slay Your Day planner, now available on Amazon. With no plans of slowing down, Mattie is excited to collaborate and grow more than ever before in 2017 by providing brands with unmatched value through original content, organic engagement & overwhelming results. Mattie currently resides in Atlanta with her husband, Christopher and daughter, Maizah Rose.

with Special Guest Helen M. Ngo, CFP® ,CEO & Founder Capital Benchmark Partners, LLC.

Episode Title and Description

Episode Title:  "How to Build a Successful Business with Effective Financial Planning"

In this episode Shantha and Helen talk about the importance of effective financial planning for building a successful and sustainable business.  Helen shares actionable nuggets and great insights for you to implement as you close 2017 and plan for success in 2018!  

Meet Helen:  Helen Ngo, CFP® is the CEO and Founder of Capital Benchmark Partners, LLC, an independent financial advisory firm based in Atlanta, GA. Her primary focus is to empower women entrepreneurs and professionals by providing the proper tools and strategic planning techniques to help them become financially minded and independent in order to take full control of their lives. Having nearly ten years of experience in the industry, she has a unique style and approach to business and has been able to expand her firm to accommodate clients nationally and overseas. Moreover, she is deeply passionate about bringing more women advisors into the industry. Helen is often featured in major financial news outlets including CNBC, NerdWallet, CBS Money, and Investor’s Business Daily.

Guest:  Brynne Tillman, Author,  Chief Learning Officer of Vengreso

Episode Title and Description

Episode Title:  " How to Grow Your Brand, Sales and Content Strategy with LinkedIn."

Tune in as Shantha and Brynne share insights, experiences and take away nuggets on how to grow your brand, sales and content strategy with LinkedIn.

Meet Brynne:  Brynne is the Chief Learning Officer of Vengreso and bestselling author of The LinkedIn Sales Playbook, a Practical Guide to Social Selling. Brynne is an internationally recognized sales and social selling trainer since 2008. She has trained over 20,000 sales, marketing, and business development professionals in companies including Bloomberg, IBM, Aramark, Comcast, and McKesson. Brynne works with sales and marketing leadership to customize their LinkedIn and Digital Sales program, develop a simple to follow playbook and rolls it out at scale.

Guest: Mimika Cooney, Author, TV Host & Indie Filmmaker

Episode Title and Description

Episode Title:  " How to Restore and Rejuvenate Your Personal Brand"

This episode is Sponsored By Up2Me Magazine

Join Shantha and Mimika as they talk about Mimaka's journey, faith and their impact on her brand.

Meet Mimika :  Mimika Cooney is a South African born Christian author, TV host, speaker, entrepreneur, international award winning photographer and Indie filmmaker. After experiencing severe rejection, bullying and a broken childhood; Mimika spent years in the pursuit of finding her worth, validation and confidence chasing achievements and accolades being addicted to approval. Then God stepped in to heal her hurts, change her heart and awaken a passion for helping others seeking their purpose in life.  

Mimika devotes herself to the mission of empowering and equipping others to fulfill their God given purpose, and share their message with the world so they can make an impact for Christ.

Mimika is the founder of “The Worthy Revolution” which helps purpose driven, mission-minded women find their worth and identity in Christ; so they can impact the world through their stories, businesses and ministries.

Mimika is passionate about her sharing her story speaking, in interviews and in live workshops. Mimika is known for building community, creating connections and helping others tell their story with passion and purpose.

She provides branding and marketing resources (particularly for authors, speakers and entrepreneurs) using her 20 years of experience in digital marketing, branding, writing, website design, public relations, photography, TV broadcasting, and Video production.

Mimika is a seasoned interviewer having hosted her own web TV show and podcast since 2013. She is currently working on her third book due out in 2018.

Guest Nina Thomas aka Socially Nina, CEO, LearnedIT.online

Episode Title and Description

Special Guest: Nina Thomas, know as "Socially Nina",  Entrepreneurial Marketing Influencer & CEO/Founder of LearnedIT.online

Episode Title:  " How to Start, Grow & Maintain a Thriving Facebook Group"

This Episode is Sponsored by Up2Me Magazine

Join Shantha and Nina as they talk about one of the hottest topics of interest in how to start, grow and maintain a thriving social media group on Facebook.  Tips that you will not hear anywhere else will be shared, the expert is in the house, so tune in and share this podcast!

Meet Nina:   “Socially Nina” Thomas is an entrepreneurial marketing influencer and the CEO and founder of LearnedIt.online, an online training hub for small businesses, and the “not-so-tech-savvy” entrepreneur.  Nina gained notoriety in the early 2000s after leveraging two decades in Information Technology, Project Management and Business Analysis into an entrepreneurial resource focused on training.  She is the creator of Pink Boss Club (founded as Business Masterminds), a Facebook group which has motivated her clients to master video production, business workflows, business marketing campaigns and social media content management.  In Fall 2017, Nina founded LearnedIT.online as a tool to teach entrepreneurs, small businesses and their staffs 21st century digital tools, from business marketing and content creation to graphic design and website development.
Nina is a California-born Southern social butterfly, workflow expert, master trainer and of course, a lover of all things techy. Her tribe of passionate entrepreneurs live by four mantras: Unstoppable. Authentic. Unapologetic. Conqueror.
Nina believes in exposing youth to information technology at a young age, while also teaching safe practices on social media.  Nina is also the co-host of “Girl Please!,” a weekly podcast dedicated to women’s health, hair and heart.  Nina frequently speaks at conferences such as PeriCON, Soulful Sales, and more.  In her free time, Nina can be found around Atlanta snapping photos, one of her hobbies, and walking Princess, her spoiled Deer-Faced Chihuahua who owns her own Facebook profile.

Podcasts on Demand

with Special Guest Jay Hollingshed, CEC, CLC, MSHA, Mental Performance Coach, Author & Speaker, Clarify & Visualize Success
Topic: "The Importance of Mindset & Visualization"

More About the Episode:

Episode Title and Description

Episode Title:  " The Importance of Mindset and Visualization

This Episode is Sponsored By Up2Me Magazine

In this episode Shantha and Jay talk about "mental performance" and how powerful and important it is to visualize the success you desire in your business, career and personal life.

Meet Jay: 

Jay Hollingshed is the owner of jayHOLLiNGSHED® LLC where he is a Coach, Speaker & Author. jayHOLLiNGSHED® LLC offers mental performance, life, executive coaching, and public speaking. Jay is a cultivator of positive mentalities.  He introduces others to their potential and fosters a harmonious relationship between the two. He helps clients position themselves to be claimed by a greater mental performance in the areas of athletics, entertainment, occupation & education. Jay teaches & coaches life from the perspective of ownership versus tolerance. Jay has worked with colleges, sports organizations and entertainers. Jay has committed himself to his calling/purpose of adding value to individuals and organizations by helping decision makers become leaders.

Jay Spent eight years volunteering, speaking and facilitating training for the United Way of the Mid-South. While there, he engaged executives of Fortune 100 & 500 corporations and local government leaders to support United Way in their philanthropic efforts. Jay’s critical thinking and passion for helping others developed during his 15-year tenure as a Memphis firefighter. As a state certified fire instructor, Jay worked as a fire officer, and even received the coveted life-saving Medal of Honor for his actions off duty. Jay worked beside psychologists & psychiatrists contracted with Memphis Fire’s O.S.H.A. division as a member of their Critical Incident Stress Debriefing team, assisting traumatically stressed firefighters.

Jay is a John Maxwell certified coach, trainer & speaker. He received his Sport Psychology Coaching through Spencer Institute. Jay has a Bachelor’s Degree in Organizational Development, a Master’s Degree in Healthcare Administration, and has begun studies for his Educational Doctorate in Sport & Performance Psychology. Jay has co-authored two Amazon.com best-selling books, ’20 Beautiful Men’, a national best-seller, and ‘Local Business Mavericks vol.14’, an international best seller. Jay is a proud member of Alpha Phi Alpha Fraternity Inc. where he serves his community and enjoys contributing to the development of new leaders. Jay volunteers as a Board Member for ‘ALL THAT’ – Teens Hopeful About Tomorrow, a Columbus, OH non-profit organization that mentors youth in the areas of self-development, critical thinking, decision making, career opportunities and life skills.

In Jay’s free time he enjoys cooking, carpentry, and reading. He treasures his family time with his wife and daughters. Jay’s famous tagline is, “Through Love Be a Blessing.” More information On Jay Hollingshed Can be found at his website, jayHOLLiNGSHED.com

More about the Episode with Special Guest Danielle Reutter, The Fit Life Coach

Episode Title and Description

Episode Title:  " How To Rock Your Fitness, Finances and Faith"

This Episode is Sponsored By Up2Me Magazine

Join Shantha and Danielle as they explore the connection between fitness, finances and faith and how critical they are as you are on your path to finding purpose in your life, career and business.  Great insights and take away nuggets are shared!

Meet Danielle:   Danielle Elizabeth is a mother of two, the VP of the Wealth Leader’s Network at Beauty and the Bull, and Fit Life Coach for Highly-Visible, Faith-Driven Women who want to be in the best shape of their lives, in mind, body and spirit. Her passion for helping others be the best versions of themselves began when she had her own personal transformation in 2006. She turned her life around and became a personal trainer, which lead to becoming an IFBB Pro Figure Competitor and entrepreneur. She has expanded her knowledge into the areas of personal finance and biblical studies to combine with her expertise in fitness to create her unique faith-based coaching business. To learn more visit Danielleat www.thefitlife.coach


With Special Guest Rachel Davis, Master Confidence Coach

Episode Title and Description

Episode Title:  " How Improved Confidence Can Lead to More Meaningful Relationships"

This Episode is Sponsored By Up2Me Magazine

Join Shantha and Rachel as they dive into the topic of confidence, what it is and how it looks. Rachel provides insights with actionable "nuggets" on how you can improve your confidence and improve your business and personal relationships!  

Meet Rachel Davis

Rachel Davis is a Master Confidence Coach who specializes in cultivating confidence women need in order to achieve their desired life, both personally and financially.  Rachel is masterful at teaching women how to hone in and exude confidence by tapping into their personal power and becoming comfortable with their feminine self.
As a Fortune 500 executive in a male dominate industry, Rachel spent more than 20 years

of her adult working career in the trenches of corporate america climbing that proverbial ladder, only to bump her head repeatedly against the glass ceiling.  During her tenure in the cubicle jungle, she successfully lead teams, projects and work initiatives without out ever compromising her femininity or diminishing her womanhood.  Her experience has provided her with invaluable perspectives that enables her to be an effective leader, thoughtful communicator, coach, mentor and a champion for women who are seeking to fulfill their purpose, with confidence.
Rachel is leading an entire generation of women from a stagnant place of mediocrity to a higher level of greatness, where they are in tuned with their most confident self.  Rachel’s goal is to add more value to your world than you’ve ever dreamed possible.  Her coaching and training strategies give you the tools you’ll need to send your confidence levels to new heights, thus creating radical change in your ability to make an impact, effortlessly build connections, manifest your confident self, all while falling in love with the person you’ll become.

Premiere Episode Airing Now!

Patrina King Guest Photo

Episode Title and Description

Episode Title: "How to Network Yourself to Success"

This Episode is Sponsored by Up2Me Magazine

In this episode Shantha and Patrina will talk about women, networking and playing golf!  The power of the game of golf allows for a great environment and great conversations.  Hear and be inspired by the Pro-CEO of Golf Women Mean Business, great take away nuggets will be shared.

Meet Patrina King

Patrina King is a dedicated Human Resource professional, Entrepreneur, Youth Advocate and Founder of Golf Women Mean Business, LLC. In the field of human resources, her forte is background checks, recruiting and employer unemployment claims. Patrina understands that being successful is not always a straight process. She decided against choosing any of the 36 opportunities to play collegiate golf and attend college without any extracurricular activities in order to focus on getting her career started. Patrina’s excellence in business goes hand in hand with her fondness for philanthropy and charitable causes. 

Along with her interest in women’s rights, Patrina has developed a great passion for educating professional women on how to use golf for business. Today, her life and career reflect that passion with informative and down-to-earth training through Golf Women Mean Business. Patrina has been featured on various television and blog talk radio shows. However, the epitome of Patrina’s efforts to educate professionals come in her workshops and speeches which aim to “humanize” golf for those who are hesitant to give the sport a try.

To read Patrina's full bio click below


Meet Host Shantha Wetterhan

Shantha Wetterhan is a marketing consultant, certified digital marketing strategist, dynamic speaker, and trusted social media expert. Shantha is also host of the syndicates podcast, Branding with Purpose.  

For nearly ten years, Shantha has focused her career on social media for business, teaching social networking skills and online marketing techniques to business professionals.  Beginning with a background in sales, marketing and digital strategy for a global company, shantha recognized the benefit of social media for business long before it became the standard. She has since cultivated a successful business formed in 2014—Competitive Edge Social Media Marketing Management—catering to  professionals who strive to grow their own businesses with online strategies.

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